Audible, Inc. today announced the release of Neil Gaimanâ€™s Click-Clack the Rattlebag, a previously unpublished short story written and recorded by the internationally best-selling author and screenwriter. Click-Clack the Rattlebag is available free at Audible.com andÂ Audible.co.uk. To help promote learning and literacy, through Halloween Audible will donate 50p per download fromÂ Audible.co.ukÂ to Booktrust in the UK and $1 per download from Audible.com to DonorsChoose.org; both charitable organizations were selected by Gaiman.
â€œWhenever Neil Gaiman writes something new, itâ€™s an event. We are thrilled to offer Audible listeners this subtle, brilliantly frightening story, and Neilâ€™s narration captures perfectly the special intimacy that an audio recording by a favorite author can create. Listening to â€˜Click-Clack the Rattlebagâ€™ is the perfect way for Neilâ€™s fans and anyone who enjoys a spooky tale to ring in the Halloween season,â€ said Audible.com founder and CEO Donald Katz.
â€œI started All Hallowâ€™s Read two Halloweens ago as a way to encourage more people to give each other booksâ€”in this case, scary books,â€ said Gaiman. â€œRecording this new story and giving it away free at Audible seemed like a great way to extend that concept even further, with Audibleâ€™s help, by supporting the important efforts of Booktrust and DonorsChoose.org on behalf of education and literacy.â€
Gaiman added, â€œTo spread the word (and celebrate Halloween) on Twitter, weâ€™re using the hashtag #ScareUs. Iâ€™m always happy to be able to use the power of social media to help people, while hopefully making them smileâ€”and scaring them too!â€
Any money donated to Booktrust will support its new Childrenâ€™s Reading Fund, launching in January 2013.